Step Into Refreshing New Realms of Art

“With one sip of Heineken®, you’ll be transported to new dimensions through an interactive portal. This art installation created by art collective Metamo Industries—who specialise in digital art and interactive media—will allow you to explore and interact with each refreshing world using your Pure Malt avatar, corresponding to the Heineken® of your choice (Original, Silver and 0.0).”

For the Heineken: Enter the Maltiverse Event we teamed up with :Teeth creative agency to build an interactive Maltiverse Portal which took guests into one of three unique worlds based on the different Heineken beer available at the event. We used Unreal Engine 5 to build these immersive, vibrant worlds that reflect the properties of the beers. With real time motion tracking, guests were free to use their body movements to interact with liquid metal and floating chimes, summon fireworks or bursts of malt, and play with a massive field of pure malt.