“Axe Body Spray OOH animation” - E-sports World Championship
Metamo Industries partnered with The Carrot Collective and the power of GenAI to spread OOH content across 82 screens during the E-Sports World Championship held in Riyadh, Saudi Arabia!
“🚀 Creativity at the speed of AI.
When AXE challenged us to redefine OOH, we assembled a global team of creators to deliver an epic GenAI-powered experience at Riyadh Boulevard in record time. 💡 From concept to execution, we blended the energy of esports with fragrance, setting a new standard for creative innovation. 🏆 This project is a true testament to the power of AI in pushing boundaries and delivering high-impact solutions.” - The Carrot Collective